brand activation

Goodness is all around you – let Frytol help you discover it

GM Mr.Anoop

Goodness is all around you – let Frytol help you discover it.

Whether a mom, wife, professional or single lady, every woman is an integral part of the Ghanaian society who contributes immensely at home, the workplace and the society at large. Every woman desires to manage and balance the important aspects of her life - family, profession and raising children, among others - while living life to the fullest. Frytol strives to support women in the pursuit of their well-being.

The Frytol “You Deserve a Life of Goodness” campaign offers women and their families a life of goodness and creates an avenue for women to discover how to live a good life by considering their mental, physical, financial and social well-being.

A good life starts with good nutrition, and that is why Frytol cooking oil is fortified with Vitamin A that makes cooking easy, offers great taste and promotes good vision. It has, over the years, advocated for women to build a support system at home by raising helpful kids and knowing when to take a break.

Frytol Healthy Heart Donations

GM Mr.Anoop

Frytol Healthy Hearts campaign is the Brand's initiative in partnership with the Cardio Thoracic Center of the Korle Bu Teaching Hospital, to promote a healthy lifestyle in preventing and managing cardiovascular diseases; while supporting heart surgeries of underprivileged children. This campaign is held annually on 29th September to commemorate World Heart Day and create awareness for Frytol being a naturally cholesterol-free oil.

For the past two years, Frytol has been committing GHS 100,000 annually to the Cardio Unit to support heart surgeries for children below 10 years old.

Every September, Frytol encourages consumers across the various social media pages to incorporate healthy eating habits and regular exercise into their lifestyle. By leveraging the influence of Naa Ashorkor, the Brand Ambassador, consumers are tasked with following her lead and replicating the healthy recipes and exercise schedules she shares for incredible rewards.

Wilmar Africa has been manufacturing cholesterol-free edible oil in Ghana for Ghanaians for many years, and is committed to providing high quality food products that will benefit the health of consumers.